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I believe though that while Apple’s claim for their Retina display on the iPhone 4 that ”the pixel density is so high that the human eye is unable to distinguish individual pixels” is a tad exaggerated, it’s still a remarkable achievement and one that other technology companies need to stop trying to beat.
Let me explain why. I don’t have an iPhone, I’ve got an HTC Mozart Windows Phone.  This phone has a screen resolution of 480 x 800 pixels.  This is a bit less than the iPhone 4 but it’s the norm for modern smart-phones.  I don’t worry about looking at pixels, I haven’t worried about that for a few years now to be honest. 

The display on my phone is excellent.  The display on the iPhone 4 is even better, in fact I can genuinely say it’s the best smart-phone display I’ve ever seen. Apple have a knack for taking technology and making it perfect, sorry, you fell off your chair again.  They made the MP3 player perfect, the smart-phone perfect and the ultra portable laptop perfect, the tablet computer perfect and let’s not forget they many years ago now made the first perfect living-room computer.

  As a technology innovator Apple have long since relegated the likes of Sony and Bang and Olufsen, not just to second and third place, but somewhere even further down the line.  It’s very clear that Apple are streets ahead of their nearest competition.  Look, why do you just go and sit on a chair with arms on it?  Comfy now?  OK

This year, Apple extended its track record of rev­o­lu­tion­iz­ing per­sonal com­mu­ni­ca­tions tech­nol­ogy with the intro­duc­tion of the industry-leading iPhone 4 Retina dis­play. Packing four times the num­ber of pix­els into the same 3.5-in. dia. screen found on ear­lier iPhone mod­els, the 640×960-pixel Retina dis­play set a new bench­mark for mobile dis­play res­o­lu­tion, low power con­sump­tion and image qual­ity. Utilizing Mobile IPS (in-plane switch­ing) tech­nol­ogy, the iPhone 4 Retina dis­play achieves a view­ing angle supe­rior to con­ven­tional mobile LCDs, pro­vid­ing an enhanced view­ing expe­ri­ence for the end user in vir­tu­ally any appli­ca­tion. The dis­play fea­tures a host of tech­ni­cal advance­ments: cus­tomized LTPS TFT back­plane with organic pas­si­va­tion and opti­mized pixel design; user-customizable, auto-adjustable bright­ness using ambi­ent light sens­ing; advanced IPS com­pen­sa­tion polar­izer tech­nol­ogy for high con­trast (800:1) and color con­sis­tency regard­less of view­ing direc­tion; 8-bit color depth; an ultra-thin, tiny-footprint dri­ver IC; and patent-pending mechan­i­cal integration.

It really isn’t Apple that devel­oped the 3.5-inch TFT LCD, branded the Retina Display, but LG Display.